UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported):
September 11, 2025 (
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Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers
On September 10, 2025, the board of directors (the “Board”) of Pluri Inc. (the “Company”) elected Mr. Eitan Ajchenbaum to serve as a member of the Board, effective immediately, to fill an existing vacancy on the Board created by the end of the service of Doron Birger following the results of the annual meeting of shareholders of the Company on June 30, 2025, to hold office until the next general meeting of shareholders of the Company at which directors are being elected or as set forth in the Company’s bylaws.
Mr. Ajchenbaum, age 63, is a Certified Public Accountant (Israel) with over 30 years of senior executive and board experience in both public and private companies. Since June 2025, Mr. Ajchenbaum has served as Chief Financial Officer and Deputy Chief Executive Officer of WeSure Global Tech Ltd. (WESR.TA), a public company, traded on the Tel-Aviv Stock Exchange, focusing on the financial and insurance arenas. From 2011 until April 2024, he served as Chief Financial Officer and Treasurer of Berkshire Hathaway Guard (and since 2007, as a board member in most of the Berkshire Hathaway Guard’s group of companies), an insurance group, where he previously held the role of Chief Risk Officer and was responsible for finance, accounting, corporate legal, investments, internal audit, and risk management and more. Earlier in his career, Mr. Ajchenbaum held senior finance positions including Chief Financial Officer of Bezeq International Ltd. (BZQIY.TA), Executive Vice President of Direct Insurance Ltd. (DRIN.TA), and Finance and Organization Manager at Analyst Investment Company Ltd. (ANLT.TA), each a publicly traded company in Israel. Mr. Ajchenbaum began his career as an auditor at Kesselman & Kesselman (currently PwC Israel). Mr. Ajchenbaum holds a B.A. in Accounting and Economics from Tel-Aviv University.
Mr. Ajchenbaum will serve as a non-executive director and will be entitled to the rights and privileges afforded to other non-executive directors, including receipt of information, reimbursement of expenses, and coverage under the Company’s directors’ and officers’ insurance policies. Mr. Ajchenbaum has been appointed as a member and Chairman of the Audit Committee of the Board, designated as an audit committee financial expert (as defined under Item 407(c) under Regulation S-K) and as sole member of the Investment Committee of the Board.
There are no arrangements or understandings between Mr. Ajchenbaum and any other person pursuant to which he was selected as a director. Additionally, Mr. Ajchenbaum does not have any family relationship with any director or executive officer of the Company and does not have any direct or indirect material interest in any transaction required to be disclosed under Item 404(a) of Regulation S-K.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
PLURI INC. | ||
Date: September 11, 2025 | By: | /s/ Liat Zalts |
Name: | Liat Zalts | |
Title: | Chief Financial Officer |
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